This was the second year Pueblo a Pueblo and Colgate were partnering for the “Brilliant Smiles, Brilliant Futures” campaign. The partnership promotes personal hygiene as a tool for academic, personal and social success.
“When a kid feels confident in her autonomy and practices it through oral hygiene upkeep, she feels more empowered to have autonomy over other aspects of her life, including academics,” says Carlos Soberanis, the Colgate representative.
“It’s important to collaborate with the directors of the schools because they have authority to encourage the implementation of what they learn at the workshop,” says Pablo Eulogio, the Pueblo a Pueblo WASH Project Coordinator.