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Pueblo a Pueblo Blog

Right from Santiago Atitlán to your computer. Your window into our world. Thanks for reading and comments are welcome! ​

Emerging Entrepreneurs

1/16/2018

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Youth Leadership (YL) participants learned how to use the Business Model Canvas
“Tell me, who are key partners in your potential business?” asked Hony Julajuj, Pueblo a Pueblo’s Training and Youth Leadership Project Coordinator.

Young, aspiring entrepreneurs from the Guineales Community and the Xojola Community gathered for a two-day workshop focused on turning their community projects into income-generating businesses. Each group is made up of a handful of youth who joined Youth Leadership (YL) Project in 2015. You can read more about them here. 

After two years of learning about organic gardening, project management, monitoring and evaluation the groups are finally ready to plunge into the world of entrepreneurship. The group from Guineales is cultivating mushrooms and plans to sell them to neighbors and at the market. In Xocola, they’re hoping to sell local honey.
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The Youth Leadership groups from Guineales is cultivating mushrooms to sell
The goal of the workshop was to identify the status of their projects and introduce them to the Business Model Canvas. The Model provides a strategic template for developing a new business. The visual charts enable participants to identify potential product value, infrastructure, customers and finances. ​
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The Model provides a strategic template for developing a new business
Hony has high hopes for these groups. “The YL participants have taken a lot of initiative. They’ve identified a possible source of income in their communities and have worked together to get to this step. They haven’t formally studied business, but they’re all determined to succeed,” he added.

We’re very excited to see the progress of these small businesses and to see the youth from these communities create sustainable and economic opportunities.


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Pueblo a Pueblo has been awarded GuideStar's 2019 Gold Seal for Transparency, meets the BBB Wise Giving Alliance's Standards for Charity Accountability, and was named a finalist for the National Coffee Association's 2019 Origin Charity of the Year award.
  • HOME
  • ABOUT US
    • OUR MISSION
    • OUR TEAM
    • BOARD OF DIRECTORS
    • OUR SUPPORTERS >
      • COFFEE INDUSTRY PARTNERS
    • Annual Report
    • FINANCIAL RESPONSIBILITY >
      • AUDITS & FORMS 990
    • Partnership with Natik
    • Our COVID-19 Response
  • PROGRAMS
    • WHAT WE DO
    • WOMEN'S RIGHT TO HEALTH >
      • MATERNAL CHILD HEALTH
      • WOMEN'S HEALTH CHAMPIONS
    • SCHOOL HEALTH, EDUCATION, AND NUTRITION >
      • WATER, SANITATION, AND HYGIENE IN SCHOOLS
      • PRIMARY EDUCATION SCHOLARSHIPS
      • PATHWAYS TO LITERACY
      • SCHOOL NUTRITION
      • ORGANIC TEACHING GARDEN
    • SUSTAINABLE LIVELIHOODS >
      • BEEKEEPING
      • YOUTH LEADERSHIP
      • WOMEN ENTREPRENEURS
  • BLOG
  • MULTIMEDIA
    • IN THE NEWS
    • PHOTOS AND VIDEOS
  • DONATE
  • CONTACT